Sep 8, 2025 · Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand …

May 4, 2025 · What is market segmentation? Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include …

Oct 29, 2024 · Customer segmentation focuses on existing customers, while market segmentation focuses on target markets, including prospective customers. Typically, market segmentation …

Apr 28, 2025 · Market segmentation takes a wider view and divides the entire market (all possible customers — including those you don’t yet serve) into distinct groups based on broader factors …

Apr 3, 2025 · Market segmentation is a marketing concept which divides the complete market set up into smaller subsets comprising of consumers with a similar taste, demand and preference.

Feb 6, 2024 · What is market segmentation? Market segmentation is the process of dividing a broad target market into subsets, or cohorts, of customers who share common characteristics, …

Jul 8, 2025 · Market Segmentation is a marketing strategy that employs well-defined criteria to divide a brand's total addressable market share into smaller segments. Each segment shares …

Sep 23, 2025 · Market segmentation divides a broad market into smaller, more defined groups based on shared traits like demographics, geography, psychographics, and behavior.

Mar 21, 2025 · Market segmentation explained. Market segmentation is the process of dividing a broad audience into smaller, actionable groups based on shared characteristics, behaviours or …