Skincare routines for four-year olds? Why I’d never buy my children Gen Alpha beauty brands

Shay Mitchell has launched soothing, cooling, and hydrating face masks for kids as young as four years old in the name of ...
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Gen-Alpha Glam: The Celebrity Kids Teaching Sephora Kids How To Do Beauty!

Gen-Alpha isn’t waiting around to "grow into" beauty trends -- they’re already driving them. Born between 2010 and 2025, this ...