In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our collaboration. As a leader, it was a valuable exercise that highlighted to me what ...

Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.

It’s a familiar – and frustrating – scenario for any PPC expert. You log into your ads account, and the numbers are trending in the wrong direction. Dashboards ...

Robby Stein, VP of Product for Google Search, was interviewed on the Silicon Valley Girl channel by Marina Mogilko about AI ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

SAN FRANCISCO, April 17 (Reuters) - A U.S. judge's ruling that Google has illegal monopolies in ad technology sets up the possibility of U.S. prosecutors seeking a breakup. Here's what the case ...