Transactional data can reveal that two seemingly similar customers have strikingly different purchasing patterns U.S. marketers mailed an estimated 14 billion catalogs last year, at an average cost of ...

As part of its Category Management initiative, the U.S. General Services Administration (“GSA”) has piloted the Transactional Data Reporting rule (“TDR”), which is meant to provide a greater degree of ...

In today’s interconnected and competitive business environment, organizations with a global footprint—particularly in industries like consumer packaged goods (CPG), manufacturing, and logistics—must ...

After almost seven years, the General Services Administration’s Transactional Data Reporting pilot program is still “flawed” because of inaccurate, unreliable and unusable data, which could cause ...