A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Integrating online and offline channels is where the cross-channel marketing efforts of many companies tend to stall. Whether it’s a reluctance to place customers over channels, or a refusal to merge ...

Nick Chandi is the CEO of Forwardly, which helps small businesses in the US accept instant and faster payments 24/7 for up to 80% less fees. Today, traditional marketing strategies alone may not be ...

The marketing services industry is a force to be reckoned with, consistently showing impressive growth year after year. In 2022, marketing spending in the United States alone shot up by over 9% to ...

The disciplines of user experience (UX) design and marketing often operate in different parts of a company — yet their ...