Kellanova, in partnership with data firm Vidmob and MMA Global, has found it can more quickly connect the dots between campaign creative and business outcomes by leveraging artificial intelligence to ...

The rapid rise of generative AI (GenAI) is unlike anything we've seen at the intersection of technology and media since the creation of the Internet. Some of the initial use cases for GenAI have been ...

Historically, the marketing field has attracted creatives of all kinds, those who like to dream and tell stories and create art. Teams of creatives would spend months developing the perfect treatment ...

The rise of cloud services and internet connectivity means that (almost) all business solutions are now software. Developers are fortunate to live in a time where there is a steady flow of new tools ...