A Pragmatic Guide for B2B CMOs,” examines some of the missteps CMOs make in their gen AI journeys and how to avoid them.

CMOs have among the shortest tenures in the C-suite. It’s not because most are bad at marketing. It’s because they struggle to connect marketing’s impact to the business outcomes that finance and ...

Yes I realize it's already February so perhaps the statute of limitations has worn off when it comes to looking back at the previous year but allow me to share with you some fascnating insights from ...

As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

For many CMOs, the agency contract is filed away the moment it’s signed – pulled out again only if there’s a dispute or the ...

A new top priority has emerged for today's chief marketing officers: safeguarding customer data. Protecting the privacy and security of their customers’ information topped the list of marketing ...

Sony Semiconductor Solutions Corporation (Sony) today announced the upcoming release of the IMX828, the industry's first*1 ...